Technology is changing the face of the sex toy market

Back in 2012, a tongue-in-cheek story about poor, bored Canadians broke when it was discovered that in the wake of the hockey lockout, sex toy sales seemed to skyrocket. “We’d be gearing up for [hockey season] now, but there’s nothing, so I guess we need to find some better ways to spend our time,” Vinay Morker, owner of Hush Lingerie and More in Edmonton, told the Toronto Sun at the time.

But it may not have been hockey withdrawal that caused Canadians to flock to adult novelty stores after all. In 2013 the country saw another year of increased sales, as noted by the rise of the major Canadian online toy distributor Pink Cherry. The site broke record sales in November 2013, which was quickly followed by predictions that those numbers would continue to rise. And earlier this year, continued growth in the industry was partly attributed to the success of books and film, “Fifty Shades of Grey,” a trend not limited to Canada. At the time, CBC reported that, “Market research company IBISWorld estimates the adult store industry in America is now worth $633.8 million US, more than doubling sales since 2007.”


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Photo by Mike Burns