You’re strolling down the aisles of your grocery store in search of foods to enjoy while following a calorie controlled diet as a replacement for other fats. That’s when you see it: a pyramid of perfectly-stacked Avocados From Mexico. It’s tempting to pick one up and put it in your cart, or better yet, snag a whole bag of them, but you step away. You seem to remember a friend telling you that avocados are chock-full of calories and fat.
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“In 2013 AFM was born, as the marketing arm of the two organizations that represent the Avocados From Mexico business in the United States. It was formed as a not-for-profit organization charged with the purpose of coordinating the marketing activities for the Mexican Hass Avocados Importers Association, MHAIA and The Association of Growers and Packers of Avocados From Mexico (APEAM).”